Ito morabito biography of rory
Ito Morabito of Ora-ïto immediately jumped on the opportunity and purchased the space....
Simplexity is the art of making complicated things easy. It thus consists in developing a simple response to a complex problem.
Fergal McCaffery, Rory V. O'Connor, Richard Messnarz, , Springer-Verlag Takayuki Ito, Minjie Zhang, Valentin Robu, Tokuro Matsuo, , Springer.
To be simple without being simplistic, the job of a designer is to find a solution integrating the maximum complexity in an envelope as simple as possible in order to collect the maximum amount of constraints behind the most evident facade to understand and use.
A simplex form is one seemingly simple but incorporating invisible complexity. The objective is to provide the user an object devoid of any complication. The more the objects are simple to use, the more the approach of the user becomes intuitive, easy and natural.
A “simplex” object therefore has a seemingly simple appearance but cleverly integrates its functionality.
“Simplex” is a neologism that combines two words: Simple and Complex.
From an industrial perspective, this implies erasing as many as the rough edges of an object in order to make it as accessible as possible.
Nobody needs to add com
